For what seemed the umpteenth time in the last few weeks , I was cold called by a young gentleman who said, very eloquently, that he’d be able to help me with my GDPR strategy. “And what exactly would that be?” I replied. He then explained the importance of data capture, storage and privacy statements. I told him that I handle clients personal and business data in line with the current Data Protection Act (DPA) rules. This is highlighted in our Privacy Terms on this site. I also pointed out that I do visit the ICO website where one can easily read up on the latest GDPR information and implement any changes that are required before May 25th, 2018.
Here at The Sales Rainmaker , we don’t buy third-party e-mail lists, nor do we take a gung-ho approach to marketing and advertising. Instead, we carefully target who we’d like to sell our services to. That way we’re more likely to end up with the right fit! After May, 2018 one also hopes that the amount of e-mail spam received will significantly reduce. Time will tell.
I’ve long held the opinion that if you run your sales and marketing activity in a professional manner, you and your business will not run foul of the new GDPR regulations.
From a sales point of view, GDPR compliance gives sellers an excellent opportunity to rekindle old customer contacts and update customer information. There’s nothing worse than receiving an impersonal letter or e-mail from someone you’ve been dealing with for a period of time and thought you had a close relationship!
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