A title I like to pick up is Geoff Burch ‘s “Self-Made Me“.
For anyone either wanting to become self-employed or be more successful at being self-employed it is a great read.
There are many nuggetts of commercial wisdom, sales insights and marketing do’s and dont’s which will help transform your business. It’s only 225 pages long and is available at the usual on-line stores.
One of the best tips (or points to ponder) Geoff writes is this one:
“What is it that you do that gets people talking about you”
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