Pleased to have an article published in Business Success magazine. The title of my article is “What Sales Can Offer” (But Often Fails To) and it highlights how sales and marketing people at well known and large brands often get the sales message wrong.
Websites, campaigns and brochures need to be seen through the eyes of your client and not one’s personal preferences. Vendors nowadays need to have a solid understanding of the nuts and bolts of selling and an appreciation of how really understanding the customer will reap dividends in terms of sales. For example, if you have an overseas market, you need to do more than translate the words on the page into the customers language, you need to adjust the concepts too.
A sales offer needs to fit the customer like a glove and this can be achieved once you have the appropriate information and relevant demographics.
It is amazing how simply you can connect with your customer once you have the relevant information.
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