“Working The Room” is an expression used and often heard when one goes business networking. Some people like to see if they can make a connection and get a quick sale. Networking doesn’t work that way as I’m sure you know. Unless you’re selling an inexpensive item or service ( in which case networking may not be the right forum for you) meeting people after work at a function is all about making contacts and developing future business relationships. It is not a place to pitch for a quick sale.
A few days ago, I had the opportunity to meet some new people at Metro Bank, Luton where I hooked up with Graham Miller, who authored this blog post on this site. The event at Luton was expertly organised by Hazel Simpson, Metro Bank’s local area director.
After some solid conversations with some interesting people, we were given a talk by Fergus McLardy who is involved in promoting the Luton BID (Business Improvement District) – one of the stated aims of the Luton BID is “To build on the strengths of the businesses in Luton town centre, to support and promote growth, development, investment and a sense of businesses community”. Promote growth is all about increasing not just retail sales but also business-to-business sales activity and it was interesting to hear how the BID is starting to make a difference.
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