Over the summer months, it’s so easy to ease up on prospecting. Many salespeople think that just because the weather is warm and the school holidays are approaching, there’s little point in picking up the phone. After all, who’s going to be around in July and August?
Well, many people are around at that time of year. Yeah for sure, many people will take time off but many don’t. They are buyers of your products and services and some will you’ll be able to easily reach – why? Because their secretaries or assistants (or as we like to call them “gatekeepers”) are away bronzing themselves in Marbella!
Tags: cold calling
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