'What do I want my audience to do after hearing me speak?'Part Two of my review of Andy Bound's The Jelly Effect is a bit more fulsome than last week's post. One of the first things that strikes you...
Remember the aim of networking: coffee with big fish.My first encounter with Andy Bounds was in 2009. He was one of the speakers at the National Sales Conference at the National Motorcycle Museumin...
Negotiation is all about satisfaction in the same way winning a game isThis week's piece is a slight departure from the usual sales book review. Butlet me will immediately state this. A truncated v...
It's hardly surprising that Mike Weinberg's New Sales. Simplified. was ranked by Hubspot as being in the top twenty sales books of 'all time'. It's written in a fairly blunt style and doesn't pull an...
The title of this week's sales book review post is my favourite line from James Muir's The Perfect Close.At first glance, the book looks like another volume of sales ineffectuality. In fact, it's...
Here's the link to the the brief Part One- I was so looking forward to finishing 5MS but in the end I was a little disappointed. Perhaps after twenty or so sales book reviews this year I'm seeing a p...
There's a new format for this week's sales book review. Instead of the Good, Bad and the Ugly, we have something which is a little more nuanced. Of course, you'll have to take into consideration when ...
5 Minute Selling is Alex Goldfayn's fourth book. Selling Boldly was followed by The Revenue Growth Habit and Evangelist Marketing. 5 Minute Selling is a five-part how to do sales publication rammed ...
