If you've reading this then you're probably struggling a little with getting sales. I've been around the sales profession for over two decades and have seen the 'changes'. Today some people hope that selling will be automated. People believe that technology or fancy support systems like corporate videos will do the heaving lifting for them. Actually the introduction of self-service was early automation. It's nothing new we just have many more channels to market today.
Rescuing failing sales does need humans. People still buy from people. You maybe a Millennial and in the early years of your sales journey, or in later life making the transition from 'non-sales' professional to entrepreneur. Today, I want you to join me on a journey to address the problems and discover solutions which will help you win sales against strong competitors. Just like a multi-step sales process there’s complementary actions which you must take to be successful.
Just for the moment let's look back at history and see what you would have been told to do had you been on the sales force. Perhaps the most popular 'system' has been Neil Rackham's the SPIN system. It was ground breaking in the 1980's when first published and over the ensuing decades it provided a substantial methodology for many people. For those of you who never investigated it the acronym stood for Situation, Problem, Implication and Need Payoff. In a simpler age before the Internet this worked really well because when you had the buyer in front of you, you asked Situational Questions which was about data-gathering questions about facts and background followed by the problem questions. You then had in your hands the issues that needed your solution. In 2019, and in the future, your clients can use the Internet to learn everything about a market space and the choices it offers, so you need to be able to give them something different that they don't yet know. To do that effectively you need to understand a few things about how the human brain works.
Do you want to dramatically grow your sales?
Sometime in the last century, one would try to engage a potential customer by chatting to them casually. This could be achieved over a cup of coffee or a drink in the local bar or even at a private members club. You could always have sent them information in the post with a hand-written complimentary […]
My co-author Gloria Moss, has had a couple of articles published recently. The first, published in the Daily Express, is on the trials and tribulations of the French President, Emmanuel Macron the other highlights the leadership style of Theresa May which was published in HR Magazine.
Lessons on negotiation Reaching a deal is what much of sales is about. This comes down to negotiation, a subject that Richard Harroch, MD of a large M&A firm in the US, has lots to say about. What is more, with Theresa May branding a Brexit deal as being in the national interest when it […]
With over 25 years’ experience in successful sales and coaching, Jeremy Jacobs redefines the art of sales. He knows how to close new business, avoid common sales mistakes, and ignite new energy, passion and hustle in sellers.
Through sales seminars and personalized team and individual coaching, Jeremy shares his industry knowledge that will help salespeople define and execute sales goals, create strategies to capitalize on sales opportunities, and build self-confidence in salespeople to bring in new business and actively win sales.
• Successfully close new business with integrity
• Uncover and overcome limiting beliefs around selling
• Effectively communicate ideas and insights to positively influence the buyer
• Understand buyers and the psychology of buying
• Overcome objections that may get in the way of a sale
• Tap into unused talents to maximize success
• Lead effective sales conversations from prospecting to closing
• Avoid common sales mistakes and reduce buyer push-back