Is 'Sales' an oxymoron?

A sale implies an exchange. Every day there are lost opportunities. The reasons appear to be legion. In fact failure is down to a mismatch of expectations. People and organisations want to buy to satisfy a perceived need but they also find it hard to part with money. The need must satisfy a vast range of criteria sometimes in a few microseconds or at other times after exhaustive analysis of the value exchange over a long period of time.

Consumers’ behaviours are changing and evolving very fast due to revelations from neuroscience, behavioural psychology and the evolving nature of the digital interface.

People now recognise trickery and getting your customer or client to just say ‘yes’ is rebounding on those sorts of salesmen. It may have worked at one time but buyers are much wiser to the sleight of hand techniques.

Many organisations rely on opinion to drive their business decisions which then drives their customers' experience. In contrast companies like Amazon are using some fundamental behavioural science to get people to buy. The B2B market space has often been slow to copy these powerful methods.

Sales is a skill that can be learnt. The Good News is that we now understand the psychological barriers to becoming a great sales person. The Bad News is that you won’t find the answers in old books or on the internet. Each person approaches sales differently, which is why we offer a one-to-one training method which is directed at your abilities. Personal training is the gold standard.

JJ is one of those rare original thinkers who also has been at the sharp edge of selling across a lifetime. He can teach you what works in today’s world and share insights about the future of sales. His methods work and are constantly evolving. Call him now on 020 3303 3172 and book a free 22 minute chat with him. You’ll be surprised at what you’ll learn. Or, if you prefer, complete the form below or send an e-mail.

Sales News & Views

Go For No!

What an unusual little book this is. It’s centred around an imaginary discussion between a salesman and his future self. Quite bizarre. But it’s under a hundred pages in length so it was a very quick and enjoyable read – with a powerful message. Written by US-based professional speakers and authors Andrea Waltz and Richard […]


Sell The Way You Buy – Part Two

ICYMI – Sell The Way You Buy – Part One For some time now, I’ve been telling audiences that the biggest competitor you’ll face in business is not who or what you think. A rival brand may be selling merchandise cheaper or in more colours than you can offer. Or, you may think that a […]


Sell The Way You Buy – Part One

Once in a while a sales book comes along that makes a real impression. Sell The Way You Buy which came out in paperback form only a few weeks ago, maybe one such publication. In the future its author, Canadian-born David Priemer, could have his name tripping off tongues in the same way as Frank Bettger, […]


The Sales Rainmaker - Forthcoming Events

Speaking about a One-Two-One with the Sales Rainmaker?