Jeremy Jacobs is The Sales Rainmaker. He started his sales career selling capital equipment over two decades ago. His calm, unruffled style benefits live events and the rich tone of his voice has earned him work in the advertising voice-over market for corporate video and radio.
Now one of the UK's "go to" corporate presenters and speakers, Jeremy runs workshops and mentors people on the thorny subject of business-to-business sales. He encourages salespeople and business owners, with a variety of experience, to sell more by understanding how buyers' minds work.
Jeremy's authentic business edge and ability to motivate, entertain and educate means he is also in demand as a conference host at sales kick-off meetings and awards ceremonies.
Gloria Moss PhD is Professor of Management and Marketing at Buckinghamshire New University and Fellow of the Chartered Institute of Personnel and Development (FCIPD) having studied Human Resources at the London School of Economics (LSE).
She has opened our understanding to the way that Sales Transformation can be brought about by creating orgnisations that are client-focused, with a leadership that empowers staff and with staff who are in empathy with the preferences of the end-user. All too often, organisations know little about their customers and even then, lack any detailed understanding of the specific ways in which key customer variables such as nationality, gender, age and personality will impact on customer preferences.
Much of Gloria' s research and consultancy is focused on testing and amassing detailed information about nationality, gender, age and personality so that all the guess-work in terms of targeting customers can be removed.
GM is the author of c.70 peer-reviewed journal and conference papers and is a regular contributor to Management Today, HR Magazine and The Telegraph. Her books include Personality, Design and Marketing (2017); Gender, Design and Marketing (2009 and 2016), Profiting from Diversity, (2010), Lessons on Profiting from Diversity (2012), the last two published by Palgrave Macmillan and Why men like straight lines and women like polka dots (2014).
She writes regularly on issues relating to Higher Education as well to management, marketing and Diversity for newspapers and magazine. These include The Telegraph, The Independent, Management Today, Personnel Today, HR Magazine and Changeboard. A small selection of these articles appear below.
Articles in the media
- Article in Human Resources Magazine on learning about personality-specific traits from the Cambridge Analytica affair http://www.hrmagazine.co.uk/article-details/cambridge-analytica-learnings-on-customer-centric-traits - 10 April 2018
- Article in Human Resources Magazine on what organisations can learn from Melania Trump http://www.hrmagazine.co.uk/article-details/what-organisations-can-learn-from-melania-trump - 14 Feb, 2018