The Illusion of Choice by Richard Shotton is a fascinating publication and is a follow-up to The Choice Factory by the same author. Both are centred around how buyers (B2B and B2C) ar...
Empathy For The ListenerBy my reckoning, this is only the third or fourth book of my current reviews that starts to address the issues sur...
Todd Caponi totally nails it in The Transparency Sale which was published this year.In the book's introduction, Todd harks back to the pas...
Do you know bout the Attention/Value Matrix?ICYMI - Sell The Way You Buy - Part OneFor some time now, I've been telling...
...as I explained to the delegates a few days ago at The National Franchise Exhibition at...
