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The Illusion Of Choice – a brief overview
📅 27th May 2023 | 2023/24 Sales Book Reviews
The Illusion of Choice by Richard Shotton is a fascinating publication and is a follow-up to The Choice Factory by the same author. Both are centred around how buyers (B2B and B2C) are influenced by various psychological biaises. Although aimed at marketers, sales reps and sales leaders will find the The Illusion of Choice a useful and practical guide about cognitive biases and behavioural science. Get yourself a copy!
The Illusion of Choice
Tags: behavioural economics, behavioural science
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