Tag: customer-centricity

Selling Transformed Book Review - Part 1

Clearly there is a connection between a people's values and the trust created between them.Selling Transformed

What Sales Can Offer But Often Fails To

Any way in which the provider can get closer to the client and understand their needs will take sales to the next level.A re-post from May 2018.Squandering sales ...

The Bonus Round - Part One

Part Four of this book is entitled 'Getting Deals Done' - don't you just love that? There's no clever chit-chat in this book, instead we have a wonderful series of stories, anecdotes and sales wisdom...

The Transparency Sale Book Review - Part Two

Empathy For The ListenerBy my reckoning, this is only the third or fourth book of my current reviews that starts to address the issues sur...

The Jelly Effect Book Review - Part One

Remember the aim of networking: coffee with big fish.My first encounter with Andy Bounds was in 2009. He was one of the speakers at the National Sa...

The Other Side of Sales Book Review

Negotiation is all about satisfaction in the same way winning a game isThis week's piece is a slight departure from the usual sales book review. Butlet me will immediately state this. A tr...