Tag: marketing

Slight departure from the usual book review. This week I'm plugging a brand new publication called Excer...

Managing a database of many thousands of subscribers, I don't suppose is an easy business. Mistakes are bound to occur. But when you're on the receiving end of an error it can be really annoying. I wa...

This is one of those blog posts where a picture (or photograph) paints a thousand words. So I've kept my words to an absolute minimum. [caption id=attachment_524 align=aligncenter ...

The first sales and marketing methodology I was taught, sometime in the last century, was A.I.D.A. It stands forAttention, Interest, Desire and Action.Nowadays in face-to-face B2B sales it maybe ...

Pleased to have an article published in Business Success magazine. The title of my article is What Sales Can Offer (But Often Fails To) and ...