📅 7th July 2021 | Selling
The broadcaster and writer Melanie Phillips wrote a piece about Donald Rumsfeld a few days ago. This followed the passing of the former US Secretary of State at the end of June – his best known (if you excuse the pun) soundbite or quip, as the Atlantic described it, was the ‘known knowns’ statement at a briefing in 2002
A copy Rumsfeld’s paperback book, Known and Unknown – A Memoir, first published in 2011, was delivered this morning. Centred on the machinations of the US government, it’ll be one’s ‘summer reading’ this year. And as it’s over 700 pages in length, I imagine that it’ll be into the autumn before I finally finish it!
There are, of course, plenty of road humps, or unknown unknowns on the way to getting a sale – particularly in the complex B2B arena. No amount of planning can help you avoid an ‘unknown’ difficulty or major issue which couldn’t have been avoided. Perhaps one should consider this quote from the late, great Zig Ziglar – “Expect the best. Prepare for the worst. Capitalize on what comes”.
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