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The B2B Sales Top Tips Guidebook Book Review
📅 27th November 2021 | 2020/21 Sales Book Reviews
“Where do I focus my learning first?”
Jim Irving has just published his third book in as many years. Jim’s previous publications have been reviewed by me on this site – The B2B Leaders Guidebook The B2B Selling Guidebook.
With The B2B Sales Top Tips Guidebook, Jim invited a number of sales practitioners from across the globe to write a chapter. In total, there are thirty-six covering various aspects of sales including the customer journey, adding value and pricing. Amongst the authors are Simon Hares, Mark Peacock, Colly Graham and a contribution from yours truly.
The B2B Sales Top Tips Guidebook is packed with very useful stuff and my favourite chapter is one written by Jim himself – ETDBW. Some of you will figure out what that means – if not, purchase a copy of the book today!
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