📅 31st January 2021 | 2020/21 Sales Book Reviews
Selling Transformed and to a certain degree, Todd Caponi’s book, The Transparency Sale take a look back into sales history. Sales has been around for eons – question is, how did they do it centuries ago? I guess by understanding human nature and tapping into people’s emotions – so not too different from 2021. Any student of selling would do well to read one of the sales classics. I still have a copy of Frank Bettger’s “How I Raised Myself From Failure to Success in Selling” which was originally published in 1947.
There’s been some feedback in the past few days. A couple of people have asked me whether I’m sent books to review by the respective authors. Not as a rule (only a rare exception). My mission is to give an honest appraisal. I’m not here to boost someone’s rankings on Amazon, Barnes & Noble or at Goodreads.com so they become an ‘award-winning author’.
Sorry Comments are Closed.