The Sales Rainmaker
EVENTS
CONTACT
NEWS & VIEWS
VIDEOS
ABOUT
ONE-TWO-ONE

+44 (0) 20 3601 2981

white microphone

more navigation

+44 (0) 20 3601 2981

 
social share link
Tweet
Copy Link
 

How To Start A Cold Call

📅  4th January 2018 | Selling

More often than not, the hardest part of cold-callingĀ or telephone sales are the opening remarks.

Before you create interest by posing a question or making statement, you have to introduce yourself correctly and professionally, then you must establish rapport between you and your prospect.

In most cases you’ll be speaking to gatekeeper who tend to give poor telemarketers or cold-callers short thrift if they are impolite, evasive or downright rude.

Another one of the worst things you can do is to sound too slick, or putting it another way your script sounds as though it’s a script!

My advice is to calm down, speak slowly and simply say something like:

“Good morning/afternoon, I’m Cedric Smart calling from GDM marketing, we specialise in cross-cultural sales training”. Then pause, before continuing, “I need to speak to Mr Jones please”, or if you don’t have a name (less likely nowadays because you will have done your research) “I would like to speak to the person who holds authority for your training budget”.

Alternatively, you could ask “Is Mr. Jones the right person I should be speaking to, or is it one of his colleagues in Procurement”?

Once through to “Mr Jones”, then you can start thinking about creating interest.

For more cold calling watch these videos:

Make Money By Cold Calling (1)

Make Money By Cold Calling (2)

 

 

Tags: cold calling, sales

 

Sorry Comments are Closed.

Recent articles

 
Cold Calling Sucks (And That’s Why It Works) Book Review Database To Dollars Sales Book Review Restriction With Twitter Feed Using API The Illusion Of Choice – a brief overview Is The Price Right? So Who’s The Top Dog? Selling to Big Companies Book Review – Part Two Being “On It” Extract from The B2B Sales Top Tip Guidebook Selling to Big Companies Book Review – Part One

Categories

2020/21 Sales Book Reviews2022 Sales Book Reviews2023/24 Sales Book ReviewsDiversityEvents & WorkshopsManagementMindsetSellingSpeakingUncategorised
     
    The Sales Rainmaker Logo

    Social media lover?

    Give me a call +44 (0) 20 3601 2981

    Drop us a line jj@thesalesrainmaker.co.uk

    © The Sales Rainmaker 2017-2025

    Privacy Policy
    Cookies
    Disclaimer
    Gallery

    Website by New Time Media