5 Minute Selling by Alex Goldfayn. Part One.

📅  30th September 2020 | 2020/21 Sales Book ReviewsSelling

5 Minute Selling is Alex Goldfayn‘s fourth book. Selling Boldly was followed by The Revenue Growth Habit and Evangelist Marketing. 5 Minute Selling is a five-part “how to do sales” publication rammed full of sales tips and guidance on what to say to prospects in the post-pandemic world.

The briefest of mentions today will be followed in a couple of weeks by Part Two. Two weeks I hear you say! Well that’s the time you need to take to “do” as opposed to “read” the book. (It’s a process and not reading material!)

Alex is the first author I’ve reviewed who has published a special page or two about the current world-wide crisis. He’s also a firm lover of the telephone. Why this marvellous piece of technology has been sidelined in favour of the “cold e-mail” in recent years still bamboozles me.

Ltrz.

 

Tags: cold calling, sales training

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