When calling cold, mind your language

📅  7th September 2017 | Selling

One of the delegates at one of my sales rainmaker seminars pointed out that it’s crucial to use the right words when having a telephone conversation. She was spot on. Saying the right words, and in the right order, is of paramount importance when making cold calls!

As we all know, it’s very hard trying to persuade someone to see you, let alone buy anything. But what can help you on that journey is to select and use appropriate language, or at least words that have an emotional impact on your prospect.

Before you embark on your next cold-calling campaign, think of the words you can use to help describe the product or service you are selling. These are some you may like to consider:

 

Efficient

Modern

Safe

Digital

Low-Cost

Genuine

Economical

Rugged

Proven (always a good one)

Recommended

Durable

Successful

Growth

 

Tags: sales

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