Putting The Fun Into Funicular

📅  29th August 2019 | Selling

A day at the seaside, for most of us anyway, is relaxing, enjoyable and allows those negative ions to permeate our bodies. As long as one doesn’t over-indulge then you should come away from the coast feeling invigorated and ready to take on whatever challenges we face at work or home.

If your trip to the seaside was a really memorable one then you’ll get an extra lift.  This was the case at Saltburn by the Sea just a few days ago. One was reminded of one’s childhood growing up on the Kent coast. Seaside resorts are invariably a throw back to the past. The simple pleasure of messing around on the sand, running into the water, donkey-rides and beseeching to one’s parents for an ice-cream (black coloured is readily available in Saltburn) but the real highlight was the Funicular Lift. This was much more than a 55-second hoist up the cliff, it was a real experience orchestrated by amazing staff. The £1.50 or whatever the fare, was handed over to a jolly man bedecked in a wonderful maroon outfit. His smile was genuine and he and his side-kick were clearly loving their jobs. The latter hailed “enjoy your ride” in a broad North Yorkshire twang and in a few moments we were at the top – and were greeted by an elderly hirsute man. His smile was equal to his friends below and his welcome was magnificent. Engagement of the highest order.

Contrast this to the experience endured by the family of four (who are known to me) who went on the same weekend to a “theme park” in the south of England. They spent six hours in the burning heat and managed to get on just two rides. They said that the theme park staff seemed clueless on how to manage large crowds. They didn’t smile, or offer any comfort to those queuing. It sounded like a bread shortage behind the Iron Curtain. There was no free water (that would have been a nice gesture) nor entertainment whilst you waited in line. Not a thing. Rien. Nada.

Seems to me that certain operators in England want to sell entertainment at amusement parks for an exorbitant price and with the least customer care.

Looking after your patrons in a caring and helpful manner will win you more custom in the future.

Tags: behaviours, customer-centricity

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